It’s a Rough Time to Be a Startup – Here’s What You Can Do About It
OpenView Labs
MAY 20, 2019
Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). In fact, the cost of acquiring a customer has gone up by 65% in the past five years, according to a ProfitWell survey of 800 companies.
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