Curiosity: Your Secret Weapon for More Engaging Sales Emails

 

Want to know the one thing you need to increase the open rate on your emails? If you’re still reading, then we’ve just proven it works — curiosity.

Creating a sense of curiosity and fascination is one of the best ways to capture the attention of your prospect whether you’re on email, phone, video call, or in-person.

In this workshop, the former G2 lead copywriter and founder of Very Good Copy shows you his personal formula for building fascination. If you want to learn the secrets to capturing your prospect’s attention fast (and holding onto it), this is the session for you.

Panelist: Eddie Shleyner – Founder of VeryGoodCopy

Highlights:

  • How to write a fascination [0:04]
  • 3 tips for a great fascination [05:56]
  • Where do you find Information to fascinate? [8:25]
  • How to know if the value nugget is worth your fascinating [9:41]
  • How to be good at writing fascinations [13:25]
  • Where to start [14:14]
  • Tools to become an expert [14:42]
  • Clickbait vs. Fascinations [16:05]
  • Email subject lines [17:52]

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Insider access to the GTM network and the best minds in tech.

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Insider access to the GTM network and the best minds in tech.

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