Ignite Growth: Sales Plays for Winning in 2020 and Beyond

Guests:

Mike Cabot – VP Corporate Sales & Account Management at Malwarebytes

Ravi Sharma – VP Sales, High-Tech & Growth at Dun & Bradstreet

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

The buying environment in 2020 has changed dramatically. Is your revenue team ready to adapt and ignite growth going forward?

A recent survey by McKinsey found that most buyers are no longer in purchase mode*. Reaching and engaging buyers requires a combination of empathy, relevance and unique insights.

In this webinar replay, Mike Cabot (VP of Sales at MalwareBytes) & Ravi Sharma (VP Sales – High Growth Accounts at D&B) shared with us how they are empowering sales with key buyer insights and signals to better identify and prioritize opportunities for 2020 (and beyond).

What You’ll Learn:

  • How to assess the quality of your pipeline and engage with confidence
  • Ways to prioritize outreach – what signals to look for and how AI can help
  • How to personalize your messaging and outreach using key account insights
  • How to organize your team for success

Watch it here

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Insider access to the GTM network and the best minds in tech.

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Insider access to the GTM network and the best minds in tech.

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