Dear SaaStr: Why Do Some People Loathe Sales?
SaaStr
APRIL 18, 2024
Dear SaaStr: Why Do Some People Loathe Sales? People loathe sales because they are making the mistake of mapping their experiences as, essentially, Very Small Businesses, as the general experience of a corporate buyer. But that’s not what a sales professional does for a Fortune 5000 buyer. Just think about buying a car.
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