Guest:
Pete Kazanjy – Founder at Modern Sales Pros | Cofounder at Atrium HQ
Alli McKee – CEO & Founder at Stick
Moderator:
Gaetano DiNardi – VP of Marketing at Sales Hacker
What You’ll Learn:
- How to tell a story with a consistent narrative made to persuade each buyer persona.
- How to simplify your content by using clear and concise visuals instead of dreaded word-wall slides.
- How to efficiently personalize materials for more effective conversations with each customer.
- How to avoid feature vomit by allowing your content to drive the conversation to close.
Watch it here
With more noise in the market and increasingly complex selling cycles, creating quality sales content that actually enables reps to succeed is more important than ever before.
To accelerate your sales cycle, you have to communicate clearly and consistently with your champions so they can get buy-in throughout the organization.
One of the best ways to do that, is with sales content! But… one problem. Sales content is hard to create!
Many of us end up selling features rather than using a coherent sales narrative, or overloading customers with details.
Worse, we present “stock” materials, but our buyers already read that content on our landing pages, so they’re bored before we even start the demo.
In this webinar, we’ll talk through how to build sales content that actually works, using tactical examples from dozens of successful sales decks.
