Is Salesforce worth it for a database of 100 customers?
Yes — because you likely have 1,000+ prospects already in your “database”.
You need a CRM not just to manage your closed customers, but to manage your prospects. To track them. To share data on them. To nurture them.
If you have 100 customers and a 10% close rate, you should have 1,000+ leads / prospects out there you’ve already touched … and 1000s more to come.
