No marketing budget can compensate for a substandard SaaS product.
As Amanda Malko (Chief Marketing Officer at G2) laid out in her SaaStr Annual talk, software buyer expectations are very high:
Moreover, if you have a mediocre product offering, you simply will not be able to retain top marketing or sales talent long-term. Why should they tie their career and compensation to a second-tier offering?
To help you understand the most current thinking on SaaS product excellence, we’ve curated a set of product-focused sessions from SaaStr Annual 2021.
Product SaaStr Session #1: “Designing a Product Your Customer Can’t Live Without with Brex’s CEO and Mutiny’s CEO”
Presented By:
Henrique Dubugras – CEO – Brex – @hdubugras
Jaleh Rezaei – CEO – Mutiny – @jalehr
Video: HERE
Intriguing Session Slides:
Product SaaStr Session #2: “The Secrets Behind Creating Scalable Products with Box’s CEO and Jason Lemkin, Founder & CEO at SaaStr”
Presented By:
Aaron Levie – CEO – Box – @levie
Jason Lemkin – CEO – SaaStr – @jasonlk
Video: HERE
Intriguing Session Slides:
Product SaaStr Session #3: “Growing Your Product: The Secrets of Expanding from a Single Product to a Platform Play with Loom’s VP of Product”
Presented By: Anique Drumright – VP of Product – Loom – @aniqued
Video: HERE
Intriguing Session Slides:
Last but not least:
Product SaaStr Session #4: “How Product Leaders are Building the Future of Enterprise Software with Atlassian, Miro, and Slack’s CPOs”
Presented By:
Tamar Yehoshua – CPO – Slack – @TYehoshua
Varun Parmar – CPO – Miro – @vparmar230
Anu Bharadwa – CPO – Atlassian
Presentation Video: HERE
If you want to study even more content from SaaStr Annual 2021, here are additional category-focused round-ups:
