ProfitWell
JULY 10, 2019
Getting your pricing right can be complicated, and it depends on a lot of factors. This week's question from Leo Campos at Chartbeat gets to the heart of it. He wants to know: Which tactics will increase willingness to pay? To answer this question, we looked at the data from just over one million different subscription consumers and just under two thousand companies.
Intercom, Inc.
JULY 10, 2019
Today we’re launching three huge updates to our Articles and Custom Bots products to help you scale your support with Intercom. These days, great customer support isn’t a nice to have – it’s table stakes. Giving your customers fast, personal support is essential to customer retention , transforms customers into advocates for your business and delivers a competitive advantage.
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The Daily Egg
JULY 10, 2019
We’ve hit a tipping point. In research conducted by Nonfiction Research this past November, we learned that more than 50% of self-identified marketing experts were more likely to read the research conducted by another company on that company’s customers than they were to review research on their own customers. It sparks a Naughty by Nature […] The post Why We Launched a Website Survey Integration with SurveyMonkey appeared first on The Daily Egg.
SaaStr
JULY 10, 2019
This is a big bummer. Three things though: First, move them on to your Lost Now (But Not Forever) Marketing Program. I know you don’t have one yet, but maybe it’s time to add this new marketing program! You likely will get another shot in 1–3 years. If you got into an RFP as a tiny start-up, that probably means it is a new initiative. That also probably means they’ll take a fresh look at the landscape again down the road.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Nimble - Sales
JULY 10, 2019
Your website is probably the most important digital asset your small business has. More small businesses than ever before exist solely online. Even if you do have brick-and-mortar operations, your web presence is probably still your primary method of reaching new customers. Companies like DNL OmniMedia primarily work with nonprofit organizations to develop new digital […].
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Teamgate
JULY 10, 2019
You’re a sales rep and you’re at the top of your game. But there’s no room for complacency. To stay at the top you need to avoid some basic mistakes. It really doesn’t matter how good you are at your job, your sport, your craft, or your profession, there’s one certainty lurking in the long grass, that is, you will make mistakes. Making a mistake once is a lesson, making the same mistake twice is a choice, and I’m sure you’ll agree, it’s not a very clever choice.
InsightSquared
JULY 10, 2019
“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Four years ago, I was in the same boat. My large healthcare company started using InsightSquared because Salesforce did not provide us with the needed visibility into our key sales metrics.
Sales Hacker
JULY 10, 2019
As the CEO of an On-Demand Inside Sales Coaching Company, I review literally hundreds of hours of recorded discovery and demo calls. As you might guess, my team and I have picked up on the subtle and surprising patterns followed by successful inside sales reps. And in this article, I’ve consolidated 7 habits that separate the best from the rest: Use the best sales pitch format.
CloseSaaS
JULY 10, 2019
When it comes to CRMs, the competition is extremely fierce—in fact, there are more than 500 CRMs listed on sites like G2 Crowd and Capterra.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Net-Results
JULY 10, 2019
Oftentimes? Many of the wrong things. There is this persistent myth that marketing automation platforms are there just to make your life easier. This is isn’t untrue, but if thats what you’re after you’re missing the point. Dont get me wrong, the practical side of it can be pretty awesome. I’ve been involved with several companies where implementating the platform literally meant no longer having to walk over to IT to ask for a list of contacts.
Groove HQ
JULY 10, 2019
It was a busy month in June for the team over here at Groove! Below find some of the bigger features & improvements that we shipped. If you’d like to keep in the loop on the latest upcoming features that we’re working on, head on over to the Groove Public Roadmap. Canned replies are all […]. The post Groove in June: Shopify Integration, Emojis, Knowledge Base Contact Form and More!
Sales Hacker
JULY 10, 2019
What if you could leave every discovery call knowing you have a deal? After analyzing millions of discovery calls, we’re sharing insights on how top sales pros surface business pain, deliver value, and cultivate a truly meaningful conversation. You’ll learn discovery tactics used by veterans that will increase your deal velocity and give you an unfair advantage over the competition.
OpenView Labs
JULY 10, 2019
Infographic by Anna Smith. . In a time where candidates rule the job market, employers are finding themselves in constant competition for talent. One way many companies are differentiating themselves is through the benefits and perks they offer. In an effort to uncover what today’s most sought after benefits are in the world of tech, we surveyed ~400 employees spanning different functions, experience levels and working for companies ranging from early stage to late/enduring stage.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Zuora
JULY 10, 2019
Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 7/8/2019 appeared first on Zuora.
Intello
JULY 10, 2019
I decided to be a marketer when I was 11 years old. Whenever I tell people that, the response is usually a mix of curiosity and pity. But when you get to know me, it all makes sense. And I wanted to market a product that makes sense, with a team that enables my curiosity and creativity. The first look I had at Intello was through a friend who’s a current Intello client.
OpenView Labs
JULY 10, 2019
Lindsay Bayuk (VP of Product Marketing) and Porntepp Ungvichian (VP, Head of Strategy & Business Operations) are the B2B SaaS leaders behind Pluralsight’s pricing overhaul. They went public last year, serve 70% of Fortune 500 companies and have customers in over 150 countries. Get ready for some serious note-taking on how they built a process around pricing changes and the importance of having the right infrastructure to make it all happen. ?.
Backlinkfy
JULY 10, 2019
Los Angeles is known as the city of dreams. The glitz and glamour of Hollywood are often assumed to be the only attraction of the town of sunny climes. This, however, is not the truth. New York, London, Berlin, and Seattle have all been outranked by Los Angeles, and the city has been deemed as a high-ranking startup ecosystem extensive research published by Startup Genome.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
SaaStr
JULY 10, 2019
We have an incredible line-up coming up for the 1-day, all-day SaaStrScale.com in SF on Aug 29! We’ll continue to roll out new speakers and content, but this less-formal, more hands-on, Workshop and Mentoring only event will include: The Playbook to Building a Customer Reference Program, with SVP of Client Success at Talkdesk. Second order revenue is how we scale.
Backlinkfy
JULY 10, 2019
Lead generation takes advantage of a potential customer’s interest in your business. It’s more effective than cold-calling or cold-contacting since leads have shown their curiosity about what your product or service is about in some way or form. You can make it your business to provide companies with prospects who have a higher chance of converting into a paying customer rather than merely selling data on people who may not be interested in your clients’ merchandise.
ProfitWell
JULY 10, 2019
You probably have some kind of sales cycle for your product that every new customer goes through. A process with well-defined stages, aimed at turning prospects into leads, leads into opportunities, and opportunities into customers. Having a process in place is a great start—but if your company is like the hundreds of other SaaS companies we’ve seen, your customers don’t follow that process.
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