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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 246
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The 7 Best Strategies for D2C Brands

Neil Patel

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116
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How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

Mucker Capital

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Startups frequently rush into branding without honing their positioning, akin to adorning a crumbling house. Why is positioning important?

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Dear SaaStr: Do I Really Need a Top Brand VC?

SaaStr

If you raise money from top or even top-ish brand VCs at a reasonable valuation, you usually get at least 3 benefits: Top Partners at Top VC Firms are Usually Good for a Second Check if you are doing OK / decent but not great yet. Note this really only holds for seed funds with a strong brand. Social proof overall. It just makes sense.

Branding 286
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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies.

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7 Tips for Your Next Big B2B Brand Campaign from Front SVP, Global Marketing, Jon Borgese

SaaStr

B2B marketing has a reputation for being more performance-oriented than brand-oriented. But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. And more importantly, underneath the humor, there’s a sophisticated strategy at work.

B2B 274
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Practical Thoughts on Branding for Software Startups

Kellblog

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 132
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.