Best Outbound Telemarketing Services

Telemarketers wear a lot of hats, from managing campaigns and following up with promising leads to keeping track of client calls, dialing hundreds of numbers a day, and hopefully generating a wealth of new leads too. After testing and researching 12 outbound telemarketing services, we used automation, reporting, pipeline visibility, and price to narrow it down to the best options on the market. Along the way, we found DialAmerica to be the best because of its comprehensive service offerings for both B2B and B2C.

The Best Outbound Telemarketing Service For Most

DialAmerica is the way to go if you’re looking for a better way to not only increase call quantity but also increase call quality and human connections with your business. From healthcare, retail, education, and finance, to non-profits, commerce, energy, B2B, and the government sector, DialAmerica serves businesses of all shapes and sizes that want to make more outbound connections without hiring in-house.

With more than 50 years of experience, DialAmerica uses a real-time outbound strategy paired with long-term analytics to create a winning outreach plan that gives you exactly what you’re looking for (and then some).

The Best Outbound Telemarketing Service Options To Consider

1. DialAmerica – Best for most
2. Cience – Best for B2B lead generation
3. SalesRoads – Best for B2B appointment setting
4. Quality Contact Solutions – Best for B2C outbound services
5. Callbox – Best for multi-channel lead management

When it Makes Sense to Invest Into Outbound Telemarketing Services

By the time you’re thinking of investing in an outbound telemarketing service provider, it’s safe to say you already have a product you want to move off the shelf. If your business needs a more specialized and focused approach to sales with professionals that are trained in prospect outreach, then telemarketing can be a sensible investment.

Your team might not have the targeting and outreach expertise that a trained telemarketing fleet does. Outsourcing your telemarketing efforts can also work better with your budget if you don’t want to shoulder the overhead costs of training a team of callers. With the right service provider, you can choose a plan adjusted to your sales goal on a month-to-month basis. 

Once you figure out what your sales goals are along with your budget, and you take stock of what your in-house team can really do, if what you can do in-house just isn’t enough, then a telemarketing service will be a big help for you. Let’s dive into our list of the best outbound telemarketing services on the market. 

#1 – DialAmerica — The Best For Most

DialAmerica is a comprehensive telemarketing solution that prides itself in offering full-service packages to B2B and B2C businesses alike for a long list of industries across the board. 

With its ThinSourcing business model, you don’t have to worry about training, tech, or call scripting. All the granular details that go into planning and executing a successful outbound campaign? It handles it all for you through a customized strategy that fits both your brand and your budget.

DialAmerica provides data-centric lead generation through employee training specific to your needs. This way every call it makes on your behalf carries a human element that establishes real rapport with the prospect, which ultimately increases your rate of success. Not only that, its US-based call center team is closely vetted and continuously trained to ensure the highest level of quality. 

Full disclosure, DialAmerica is not the cheapest of options out there. But the investment can still be worth it when you remember you’re going for quality results over vanity metrics. 

To learn more and request a price quote, get in contact with DialAmerica’s sales team here. 

#2 – Cience — The Best For B2B Lead Generation

Cience performs research prospecting, appointment setting, sales assistance, and even lead response services for businesses looking to increase their B2B sales. It’s trusted by prominent industry players like Google, SendBird, and Yamaha. 

Its B2B lead generation is enhanced by its people-as-a-service approach to outreach that combines expert training and machine learning to ensure the best results. What sets Cience apart is quite possibly the training it offers its staff with more than 550 sales certifications as part of its sales enablement strategy. When you work with them, you can be sure its fleet of outreach and sales experts aren’t simply trained to follow a script. 

Cience promises higher prospect accuracy, better filters and targeting, as well as advanced data analytics that includes insights from semantic analysis and big data for increased sales. 

Some of the industries it serves best include:

• Software development
• IT lead generation
• Financial services
• Marketing and advertising
• Biotechnology
• Education and training

Like many of these services, Cience doesn’t publicly list its prices. But you can visit its ROI calculator page to get a feel for what you could be saving by working with them, and book a meeting with them here to learn more. 

#3 – SalesRoads — The Best For B2B Appointment Setting

Maybe you need B2B appointment setting outreach and you want to outsource it? SalesRoads is a powerful solution for your B2B needs. 

It’s trusted by companies like Microsoft, Shell, and Sharp as their go-to service for getting in touch with the right people, setting appointments, and ultimately reeling in more sales. Its average calling agent has 14 years of cold calling and sales experience. To prove this, it provides plenty of in-depth case studies across a variety of industries to showcase its success rates and expertise.

Sometimes your sales pipeline requires you to set appointments with C-level executives as well as VPs, and that’s where SalesRoads shines. It starts with gathering a list of targeted prospects that fit the ideal customer criteria of your business. Then, its Sales Development Representatives take it from there and follow through on a multi-touch plan of action that includes email, phone, and social media outreach. 

The end result is getting in direct contact with decision-makers who are actually interested in what you’re selling, which ultimately makes the difference in your bottom line. 

SalesRoads isn’t niche-specific, but it has experience and expertise in the following industries:

• Automotive
• Healthcare
• Hotel
• Battery manufacturing

You can contact SalesRoads here to get a custom price quote or to set an appointment with one of its representatives. 

#4 – Quality Contact Solutions — The Best For B2C Outbound Services

Quality Contact Solutions is a B2C outbound service solution based in Nebraska established in 2007.

It can handle end-to-end sales as well as lead generation needs with its multi-follow-up approach. B2C marketing is one of several services offered by Quality Contact Solutions. It works with you to ensure you’re identifying the right prospects, creating a compelling script, composing the right processes, and through it all provides you with in-depth reporting you can work with. 

If you want to work closely with a smaller tight-knit team led by professionals with 30 years of experience in the field, Quality Contact Solutions is a service worth considering. 

The industries it serves include:

• Agriculture
• Automotive
• Associations
• Commercial banking
• Commercial roofing
• Energy
• Finance
• Healthcare
• Insurance
• Media
• Pharmaceutical
• Publishing
• Telecommunications

Quality Contact Solutions doesn’t offer tiered prices, but you can request a price quote on its site. Get in contact with its sales team here. 

#5 – Callbox — The Best For Multichannel Lead Management

Callbox’s multi-channel approach ensures you’re reaching leads through not only email and phone calls but through social, chat, websites, display banner ads, landing pages, and webinars. In short, it leaves no stone unturned when it comes to gathering targeted leads to increase your contact-to-client success rate.

It’s trusted by the likes of Acer, DHL, Motorola, Forbes, and Ebay when it comes to B2B lead generation that garners results. With Callbox you can skip the painstaking process of gathering and training staff, tools, and materials to get in contact with clients that are ready to buy your product offering.

Though Callbox takes advantage of many different channels to reach your ideal customer, it still prioritizes one-on-one phone calls to reach out and connect with warm leads that make it further down the sales pipeline. Once you have them on the line, Callbox provides your team with the support it needs to move them through the process of setting up appointments. Its comprehensive CRM pipeline is built to ensure one thing for businesses: a connection to real buyers. 

Callbox works perfectly within the following industries:

• Information technology
• Software
• Telecommunications
• Healthcare
• Marketing and advertising
• Human resources
• Management consulting
• Finance
• Manufacturing and distribution

Like most telemarketing services, Callbox doesn’t outright list its prices. You’ll have to reach out and schedule a meeting with one of its marketing consultants to learn more. Even if you don’t see your industry listed, there’s a good chance they could still work with your unique business needs. Get in touch with someone from Callbox’s team here. 

Methodology for Choosing the Best Outbound Telemarketing Service

As you might already know, not all telemarketing services are built equally. So it isn’t a good strategy to go with the one that jumps out at you as soon as you start a Google search. 

Before moving forward, you’ll want to take into consideration what your outbound calling goals are.

Does your business primarily work with lead generation? Does closing the sale include setting up a future appointment with warm prospects?

Cold calling potential customers can be tough, regardless of what the end goal is, which is why you want to make sure you are aligned with a telemarketing service that increases your number one goal: successfully reaching your KPIs.  

These are some of the key differentiators to consider when you’re thinking of investing in the best telemarketing service for your business that’ll help you increase your overall results. 

Industry

Some telemarketing services are created as general solutions, while others tend to serve a specific number of industries that lend themselves to outbound telemarketing, like the healthcare industry, automotive, or call center industries. The more specialized an outbound telemarketing service is, the more likely it’ll be able to provide the specific results you’re looking for.

You’ll want to do your due diligence in vetting the capabilities of each service provider. Does it specialize in B2B or B2C marketing? Does it take care of target audience profiling and finding prospective buyers efficiently? Once you have concrete answers to such questions, you can quickly narrow down your list. 

Transparency and Sales Pipeline

What is the telemarketing service provider’s approach to gathering prospects, refining the database, and reaching out to leads? Transparency with its complete sales pipeline and how it reaches out on your behalf is crucial when you’re considering a partnership with a service provider that will yield real results.

The last thing you want is to sink costs into a service provider with a subpar process that is either poorly executed or simply not the right fit for your industry and product offering. 

Reporting

Because of the nature of outsourcing your telemarketing needs, you’ll want to pay attention to the reporting features offered by each service provider as you vet them. The last thing you want is to launch an outreach campaign without the proper intel on parameters and expectations. 

When choosing an effective telemarketing service, it’s simply good practice to inquire on communication standards. Will it provide call sheets? Does it record customer calls for your reference? Does it guarantee a certain number of leads? Will you have access to a dashboard or results in real time? 

The more reporting a company offers on any given outbound project, the more transparency you’ll be able to work with. This in turn, ensures you aren’t left in the dark if the results for any campaign are less than stellar.  

Summary

For successful telemarketing campaigns that amount to sales and better customer relationships, an outbound telemarketing service that yields the specific results you’re after is a must. Here’s a quick overview of all the best options we recommend and reviewed here:

1. DialAmerica – Best for most
2. Cience – Best for B2B lead generation 
3. SalesRoads – Best for B2B appointment setting
4. Quality Contact Solutions – Best for B2C outbound services
5. Callbox – Best for multi-channel lead management

This guide was designed to point you in the right direction regardless of the industry you operate in, whether you’re on a budget, or you need a simple solution for your outreach efforts. Bookmark and revisit this guide to make your final decision and compare prices.