Trending Articles

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How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin

SaaStr

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. To the OG software people who read SaaStr, Jason is “the guy,” Sam says.

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Clouded Judgement 4.19.24 - Rubrik IPO Update

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Rubrik IPO Update This week Rubrik launched their IPO with an initial pricing range of $28 - $31 / share. This range represents roughly a $6B valuation at the midpoint ($29.50 / share), with a ~6.5x NTM revenue multiple.

Cloud 141
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Dear SaaStr: A Big Tech Co Launched a Competitive Product. How Can I Tell How Serious They Are About It?

SaaStr

Dear SaaStr: A Big Tech Co Launched a Competitive Product. How Can I Tell How Serious They Are About It? In SaaS at least, I’ll give you one metric that is fairly reliable: How many dedicated sales professional do they have, just 100% selling the competitive product? If it’s none yet, it’s an experiment. If they’ve just made a “Head of” hire, it’s an experiment, but one that is getting budget.

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Digital marketing for SaaS providers: How to promote Embedded Payments

Payrix

Congratulations! You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. And solving pain points for your business owner customers are important, with 80% of business owners stating that accepting multiple payment types is vital to their success and one in five businesses reporting that they would switch software providers to be able to accept all the payment types

Payments 130
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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FastSpring Expands Payments Support with Apple Pay, Pix, Preferred Payment Method, and More

FastSpring

Offering a frictionless checkout experience is essential for digital transaction conversion rates. Today, we’re excited to announce new payment method improvements available on the FastSpring platform: Apple Pay Pix Preferred Payment Method Apple Pay: Seamless Transactions Within the Apple Ecosystem As Apple Pay adoption continues to grow, incorporating Apple Pay into payment options becomes an essential part of your digital strategy.

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Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore?

SaaStr

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? First, be honest about why. You can blame it on macro issues if you want, but if growth has radically decelerated, it’s likely because you are less competitive than you were before. You probably have fallen out of product-market fit, partially or entirely. Be honest. And go close those feature gaps, and get back to being ahead of the competition — not behind.

Startup 233
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Understanding Credit Card Processing Fees for Merchants: How Much Does Processing Credit Cards Cost?

Stax

Accepting credit card transactions is no longer a decision of whether to but rather how to. With cashless now BEING king, credit and debit cards are the primary method for your customers to make payments. Pre-pandemic, 62.3% of consumer payments came through card payments. And electronic payments were at 14.2%, closing in on cash at 15.5%. While the figures aren’t from the COVID-affected spending period, it’s fair to assume that cash is down while cards and electronic payments are w

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A Complete Guide to Conversion Path Marketing

User Pilot

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Hence this guide. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. More importantly, learn how to build and optimize it for better business results. Let’s dive in.

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FastSpring at SaaStock USA 2024!

FastSpring

Ready to join the leading conference for B2B SaaS founders, operators and investors from pre-seed to series C? If so, join FastSpring at SaaStock USA 2024 at Booth S5! We’d love to talk with you in person! Join us at the Palmer Events Center, in Austin, TX, from May 13th to 15th, for an extraordinary event dedicated to all things SaaS. Since 2016, SaaStock has helped more founders, investors, and operators connect, learn, and grow than any other SaaS conference globally.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Dating apps like Tinder and Bumble, especially in wealthier countries like the US and France, have reached this point where they have become so popular among their potential users that they are now really struggling to find new users. In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value

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Dear SaaStr: How Do You Build a Real Exit Strategy?

SaaStr

Dear SaaStr: How Do You Build a Real Exit Strategy? First, bear in mind acquisitions are relatively rare. The vast majority of startups will never get one acquisition offer, let alone a good one. Still, it’s not random. I’ve been through it twice as a founder and about ten times as an investor. At a high level, three things you can do that aren’t very hard will increase the odds you have an “exit”: First, build the best product in an important space.

Strategy 253
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Mobile Credit Card Processing Explained: What Business Owners Need to Know

Stax

According to Forbes , “mobile payments are increasingly being used by U.S. shoppers as customers become more comfortable with the technology.” Not only are there a number of ways your customers could be using their mobile devices to give payments, but you as a business owner could be leveraging mobile devices to accept them as well. As stated by countless resources, mobile is the direction the payment technology space is heading.

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19 Customer Segmentation Examples + How To Segment Customers

User Pilot

Looking for the best customer segmentation examples? You’ve come to the right place. They can help you understand how to target your marketing better to increase product engagement and usage. It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Let’s get started. TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and comp

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How a Successful Website Migration Led to a 20% Increase in Keyword Rankings [Free Template]

The Moz Blog

For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth.

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FastSpring Customer Service Team Wins Silver Stevie® Award

FastSpring

FastSpring is proud to announce that our support team has won a Silver Stevie® award for Front-Line Customer Service Team of the Year in the “Technology Industries – Computer Software” category! FastSpring Support Rises to the Challenge It was clear to award judges that FastSpring’s team had moved strategically to make the voice of the customer the center of improvement efforts, with results showing in customer satisfaction (CSAT) scores, net promoter scores (NPS), and first response targe

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Want To Win This Time? Don’t Dwell On The Last One

SaaStr

The best thing I’ve read in some time was the advice Nick Saban, the winning college football coach in history, gave to Alabama’s basketball coach who kept getting … close. Almost there. Alabama basketball kept getting upset, and the call went to Coach Saban. “What have we got to do to go all the way?” The answer: “Don’t dwell on it.

Business 227
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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. In this article, you’ll learn the differences between these providers and gain valuable insights for positioning your offerings successfully. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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12 Best Customer Insight Tools for SaaS Companies in 2024

User Pilot

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more. TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences.

AI Search 103
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Who Should Block AI Bots?

The Moz Blog

In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved.

AI 95
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FastSpring and DutchBasecamp Present: Optimize Local Pricing to Dramatically Increase SaaS Revenue

FastSpring

For many SaaS and software companies, international sales are a key part of their growth trajectories. Some businesses outgrow their home countries after a seed or startup period that saw initial success domestically, while some businesses founded with niche markets or in smaller countries may need international sales as table stakes on day one. But with international growth comes a long list of international business concerns about how to appeal to potential customers in new countries.

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Dear SaaStr: Why Do Some People Loathe Sales?

SaaStr

Dear SaaStr: Why Do Some People Loathe Sales? People loathe sales because they are making the mistake of mapping their experiences as, essentially, Very Small Businesses, as the general experience of a corporate buyer. Yes, you and I just want to buy in one click, on a website. I rarely if ever want to talk to a salesperson. Just think about buying a car.

Sales 187
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Mastering helpdesk support: The right way to submit an IT ticket

BetterCloud

Editor’s Note: Hey IT pros! We wrote this for you to share with your employees to ensure they are using your ticketing system the right way. Dealing with technical issues at work is as common as rain in Seattle. When we’re met with a problem with our device, we typically have to submit a request to IT to help us. Writing a great IT ticket can make the process a whole lot smoother for both you and your friendly neighborhood IT team. “ A ticket with concise, useful information can be the differenc

Scale 98
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Explicit vs Implicit Tracking: The Pros and Cons Explained

User Pilot

If you want to know more about your product , you need data. The more data you can capture about your customers, the better you can understand them and improve your product. Two methods of tracking customer data are implicit data event tracking and explicit tracking. This article will help you understand the explicit vs. implicit tracking debate and which is right for your needs.

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4 Social Media Strategies That Help Our Business Drive More Sales In-Store and Online

Buffer Resources

Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.  Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. We were able to create a cohesive visual identity that people loved to surround themselves with.

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FastSpring at GamesBeat Summit 2024!

FastSpring

Ready for an immersive exploration of the pressing real-world challenges confronting the gaming industry? If so, join FastSpring at GamesBeat Summit 2024! We’d love to talk with you in person! Join us at the Marina del Rey Marriott, in Los Angeles, CA, on May 20th and 21st, for an extraordinary event dedicated to all things video gaming. This year’s theme is Resilience and Adaptation, where we will all delve into the strategies needed to adapt and thrive.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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200+ Top VCs Already Coming to 2024 SaaStr Europa on June 4-5 in London!

SaaStr

SaaStr Europa 2024 is June 4-5 in London and it will be full of VCs! Just a sampling of who’s already coming: 20VC Accel Partners Activum SG Ventures Albion VC Altair Capital Atomico B Capital Backbone Ventures Beacon Capital Beringea BlackRock Caixa Capital Carbide Ventures Cipio Partners Columbia Lake Partners Credit Mutuel Innovation Dawn Capital Earlybird Venture Capital Felix Capital Fiedler Capital Five Elms Capital Flashpoint VC Fortino Capital GP Bullhound Gresham House Ventures He

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Jennifer Li

Andreessen Horowitz

Jennifer Li is being promoted to GP where she will continue to invest broadly within the enterprise space, focusing on infrastructure and horizontal SaaS. Jennifer joined us 6 years ago as an investment partner, transitioning from a long-time operating role running product teams, and building developer tools, and ML applications. In that time she has gone from just learning about venture, to being one of the most impactful investors in the firm.

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End-User Behavior Monitoring: Types, Benefits & Tools

User Pilot

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. It also helps identify better ways to engage users. When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates. It can even help maximize feature adoption. But how do you track and analyze end-user behavior?